---
title: Improving media coverage through benchmarking
description: Has your business been measuring its data? How do you know which metrics are important? What are your business objectives, and how can benchmarking help?
---

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# **HOW TO IMPROVE MEDIA COVERAGE THROUGH BENCHMARKING **

“**Without benchmarks, your metrics are meaningless.**”  
- Katie Paine, President and CEO, Paine Publishing

 

Has your organization been measuring its data? How do you know which metrics are important? What are your business objectives, and how can benchmarking help?![Benchmarking](https://content.agilitypr.com/hs-fs/hubfs/AgilityPRSolutions-whitepaper-benchmarking-cover.png?width=226&name=AgilityPRSolutions-whitepaper-benchmarking-cover.png "Benchmarking")

In addition to covering the history of benchmarking and the importance of implementing the practice in day-to-day business operations, Agility PR Solutions’ latest whitepaper—**Improving media coverage through benchmarking**—will:

- Cover the types of metrics you can use to benchmark your media outreach efforts;
- Outline the importance of using different metrics to benchmark social media;
- Provide you with an easy-to-use checklist to help your organization prepare for benchmarking.

**Find out more by downloading the whitepaper for FREE using the form to the right.**

 

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#### About Us

Agility PR Solutions provides media database, monitoring and analytics solutions to simplify the communications lifecycle. Since 2003, clients have trusted our tools and services to help them identify influencers, amplify messages, monitor coverage and measure results. Agility PR Solutions, a subsidiary of Innodata (NASDAQ: INOD), is dedicated to delighting every client - and we have the highest retention rates in the industry to prove it.

 

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