Stop Doing Stupid Stuff: Using PR Measurement to Make Better Decisions

We teamed up with Bulldog Reporter and guest presenter, Katie Paine, for an in-depth look at the state of measurement in the PR industry. In this webinar, Katie Paine, the Queen of Measurement, shares her PR measurement experience and the 6 Steps to Success with PR Measurement.

What you’ll take away from this webinar:

  • Connect the dots between your daily activities and business outcomes
  • Develop customized metrics that reflect your value and contribution to business results
  • Define benchmarks against which to judge performance
  • Extract insight from your data

Guest Speaker: Katie Delahaye Paine


In partnership with Bulldog Reporter