Contagious: Why Things Catch On

Why do some things catch on?

Why do people talk about certain products and ideas more than others?

In this webinar, guest presenter, Jonah Berger, author of New York Times and Wallstreet Journal bestseller Contagious: Why Things Catch On, reveals the secret science behind word-of-mouth and social transmission. Learn the six basic principles of contagious content, and how to create your own content that gets shared.

This on-demand webinar discusses following:

  • When and why word of mouth is more effective than advertising
  • How to turn your customers into a marketing channel
  • How to craft contagious content
  • How to build buzz both online and offline

Guest Speaker: Jonah Berger

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