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Old media meets new: Elevating brand stories with unique physical narratives
Struggling to make your brand's story resonate? You're not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand's narrative truly gripped you beyond the...
Creating momentum: Harnessing the influence of PR for early-stage startups
Starting a new business is an exciting venture filled with opportunities and challenges. For early-stage startups, gaining traction and visibility in a crowded marketplace can be daunting. However, with the right strategies in place, such as leveraging the power of...
The state of generative AI today: New status report offers five priorities for organizational readiness on the road to revolution
Generative AI is the future of business, as we know. Its vast potential promises to redefine the contours of innovation, efficiency, and competitive advantage. But are brands and businesses ready? New research from business consultancy Guidehouse and CDO Magazine...
The art of crafting a perfect apology in public relations
Because of how interconnected the world is nowadays with instantaneous communication channels, a single misstep can rapidly spiral into public relations crisis. With social media and the internet growing every day, customers and others can share their opinions with...
Podcast listeners pay more attention to ads than other media consumers
Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds...
Semantic search vs. keyword search: Which is better for your SEO?
Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...
AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim
Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure...
6 tips for mastering product ranking for maximum conversion impact
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t prioritizing eco-practices
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to...
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StreetCred PR Adds Industry Veteran to Senior Leadership Team
Financial services-focused agency expands West Coast presence, welcoming former Schwab communications executive Rob Farmer to its talented team LOS ANGELES – April 19th, 2024 – StreetCred Communications, LLC, (“StreetCred”), an agency solely focused on delivering the...
PAN Communications Expands Leadership Bench to Support Growing Industry Demands
Nik Barkley, Chris Nardone and Bristol Whitcher Rice join to scale PAN’s public relations and integrated marketing practices BOSTON, MA / April 18, 2024 / PAN Communications, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today...
The Shipyard Acquiring Fahlgren Mortine, National Public Relations Agency of the Year
Merged company gains critical skills and scale to disrupt industry and “Engineer Brand Love” COLUMBUS, Ohio (April 18, 2024) – Just months after securing a significant investment to fuel its expansion and after being named one of Adweek’s Fastest Growing Agencies...