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10 ways you can use social media to improve your customer service
Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media...
Valuable tips for leveraging financial tools for strategic PR campaigns
Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing...
Agility PR Solutions Earns 36 Badges from Reviews Platform G2, Affirming Its Innovative Leadership in PR Technology
G2 recently announced their Spring 2024 Reports update—and we are thrilled! If you’re unfamiliar with G2 Grid Reports, they’re like the People’s Choice awards for the SaaS industry—based on honest reviews and ratings from genuine users. They're released every...
On the road to marketing ROI: New Nielsen research takes the industry pulse on budget allocations, KPIs, martech, and proving ROI
Comms pros have never been under more pressure to prove the value of their strategies and initiatives, and as a result, to improve their approach. The obvious million-dollar question is how exactly can marketers do this? New research from audience measurement, data...
Decoding the PESO model: A comprehensive guide for PR
Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs....
Communication breakdown: Small businesses struggling to market effectively due to low confidence, limited time, and lack of knowledge
No matter the size of your business, well planned and executed marketing is critical to success, which we all can agree on. But another industry truth is that marketing strategy isn’t straightforward and requires consistent shifts and pivots as the market fluctuates....
What’s a reasonable cost per click for social media ads? Insights here
Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. When a user clicks on an ad, one click is added automatically. Advertisers pay a certain amount of money to webmasters due to clicks. But...
The evolving embrace of Purpose: C-suite execs say their companies are investing in DEI, but say it’s too risky to take societal stances
It wasn’t long ago that brand leaders and communicators were hearing consumers say they wanted to see brands and businesses show us what societal issues they truly cared about by speaking out on the positions they supported, and brands reluctantly accepted the...
5 ways AI can support your earned media programs
A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media...
Face it, communicators: If you’re in PR, you’re in sales
In today's rapidly evolving job market, the ability to effectively sell and make a personal brand for yourself has become indispensable—it’s what sets people apart from the competition, regardless of the industry they’re in. Whether competing for a job opportunity or...
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Cookerly PR Adds DS Smith to Growing Client Roster
Award-winning agency hired by global sustainable packaging leader to provide media relations and government affairs services ATLANTA (May 1, 2024) – Cookerly PR, an Atlanta-based integrated communications agency, today announced it was selected by UK-based DS Smith, a...
Search Engine and Performance Marketing Leader Eight Oh Two Adds New SEM Analyst
Morgan Ferriss brings a range of digital marketing skills to the Google Premier Partner. BENNINGTON, VT, May 2, 2024 – Eight Oh Two, a proven leader in search engine and performance marketing, is proud to announce the hiring of Morgan Ferriss as its newest search...
Gen Z Parents Set to Transform Parenthood, New Culture Bureau Study Reveals
Los Angeles, CA. April 24, 2024. Gen Z has transformed every part of culture, and the world of parenting is next. As the oldest turn 27 this year, Gen Z will make up the majority of first time parents by 2026— yet most businesses continue to ignore them as head of...